This working area is the most empathetic with businesses. Its mission is to be a direct channel and a companion on the journey to competitive differentiation of the enterprises’ business.

Areas of work:

• DEVELOPMENT OF NEW BUSINESS MODELS

Sometimes the development of stone businesses needs comprehensive rethinking in the search to improve profitability. The Technological centre for stone makes available to the sector, methods and specialised professionals in external commerce, production trends, distribution, financing, marketing and communication to achieve profitable business models for the future.

• STRATEGIC POSITIONING IN THE MARKET

The target of this line of work consists in transforming the competitive positioning of stone to obtain a product with a high value in the market. The prediction of consumer trends and design, the generation of quality brands and information about potential markets, guides businesses in their reconversion.